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Protect your family like never before. Go on, be their hero

Death is hard. Let’s make it easier for those you leave behind. Life insurance, wills and funeral planning designed with you and your loved ones at heart yellow heart emoji

Get Started
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HERE FOR YOU

Life admin sucks. Let’s start fresh

Kids running around, pet’s got the zoomies, peas boiling over, partner ignoring your cries. Sound familiar? Find some peace, get protected, and let us take one extra thing off your plate.

As seen in
01 - Wills
Wills to make it crystal clear
  • tick iconGuided steps to create your will
  • tick iconEvery will checked and approved
  • tick iconSimple, intuitive platform
  • tick iconStore with us or keep it yourself
  • tick iconMake changes anytime
02 - Life Insurance
Insurance to protect their future
  • tick iconPay-as-you-go life insurance
  • tick iconLump-sum of up to £500,000
  • tick iconSimple, intuitive platform
  • tick iconSimple, easy to follow questions
  • tick iconNo medical check-ups
01 - Wills
Wills to make it crystal clear
  • tick iconGuided steps to create your will
  • tick iconEvery will checked and approved
  • tick iconSimple, intuitive platform
  • tick iconStore with us or keep it yourself
  • tick iconMake changes anytime
02 - Life Insurance
Insurance to protect their future
  • tick iconPay-as-you-go life insurance
  • tick iconLump-sum of up to £500,000
  • tick iconSimple, intuitive platform
  • tick iconSimple, easy to follow questions
  • tick iconNo medical check-ups
The Platform

Goodbye wave emoji paper docs shoved down the back of your sofa

Hello heart eyes emoji to simple, stress-free organisation that connects your most important things, to your most important people.

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OUR REPUTATION

We don’t mess around when it comes to your family

Supported and underwritten by some of the biggest names in insurance. We may be new, but we work with some of the most trusted, experienced companies in family protection and estate planning.

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News + Insights

Scrub up on the details + get advice from the professionals

News, articles and concise explainers to help you get to grips with protecting your family the right way. All written in plain english with none of the nasty jargon.

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Life Insurance

What Is Life Insurance and How Does It Work?

Life insurance can give you and your family extra protection if the worst should happen. Let's learn more.

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Wills

Can I Write My Will Online?

We'll look at some things to think about if you're wanting to make your will online. We can help!

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Life Insurance

7 Reasons to Explore Getting Life Insurance

There are plenty of good reasons to get life insurance. Let's explore 7 of them that help secure your family's future.